M&A Advisory & Business Sale Services.

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Quarterly notes on M&A execution, deal structuring, and what owners need to know before going to market.

By the time an owner is ready to actively transact, the strategic decisions that determine deal outcome are mostly made. The exit option has been chosen. The value drivers have either been built or they haven’t. What remains is execution — and execution is where deals are won, lost, or quietly settled for less than they should have been.

What Sell-Side Representation Means

Sell-side M&A advisory represents the owner — not the buyer, not the lender, not the deal. It includes the work that runs from the moment the owner decides to actively go to market through the moment funds clear at closing.

Pre-Market Preparation

Confidential information memorandum, financial recasting, management presentation materials, and the documentation buyers expect to see in the data room.

Buyer Identification & Outreach

Strategic acquirer mapping, financial buyer cultivation, and confidential outreach to a curated list — not a mass-market broadcast.

NDA & Information Management

Controlled disclosure to qualified prospects, with information staged appropriately as buyer interest deepens.

Indication of Interest & LOI Negotiation

Multiple-bid management, term comparison, valuation negotiation, and the structural decisions embedded in the letter of intent.

Due Diligence Management

Coordinating buyer requests across financial, legal, operational, and HR diligence streams while protecting the operating business.

Definitive Agreement & Closing

Negotiation of the purchase agreement alongside the owner's legal counsel — reps and warranties, indemnification, escrow, working capital, and post-closing obligations.

How Engagements Are Structured

Engagement Letter & Scope

Defined scope, defined timeline, agreed fee structure. Most engagements include a modest retainer plus a success fee at closing — no contingent commissions on related transactions.

Pre-Market Phase (4–8 weeks)

Information memorandum, buyer list, marketing materials, and data room build-out.

Active Market Phase (3–6 months)

Buyer outreach, NDA execution, management meetings, and indication-of-interest negotiation.

LOI to Close (3–6 months)

LOI negotiation, due diligence management, definitive agreement negotiation, and closing coordination.

What Owners Should Expect

A confidential, deliberate process.

Mass-market listings are rarely the right approach for owner-operated businesses. We pursue qualified, strategically-aligned buyers.

Multiple-bid dynamics where possible.

Single-buyer processes lose leverage. Where the market supports it, we build to a competitive process.

Honest counsel, including when it's unwelcome.

The right time to walk away from a deal is before signature. We'll tell you when we think you should.

Coordination with your existing advisors.

Your CPA handles tax structuring. Your attorney handles legal documents. Our role is the deal itself, in concert with them.

Exit Planning

The strategic work that determines whether sale is the right path — and prepares the business for it.

Business Valuation

Pre-transaction valuation establishes the negotiating floor and informs LOI structuring.

About M&A engagements.

How long does a typical sale process take?

Most sell-side engagements run nine to fifteen months from engagement letter to closing — four to eight weeks of pre-market preparation, three to six months of active marketing and offer development, and three to six months from LOI to close. Faster is possible; slower is common.

Most engagements involve a defined retainer paid during the active engagement plus a success fee paid at closing. The success fee structure varies with deal size and complexity. Full fee structure is documented in the engagement letter — no surprise billing.

Sell-side engagements are most often appropriate for businesses with $5 million to $50 million in enterprise value. Smaller transactions are generally better served by traditional business brokerage; larger transactions enter mid-market investment banking territory.

Yes. Confidentiality is foundational to sell-side M&A. NDAs precede any meaningful disclosure, information is staged as buyer interest qualifies, and the active marketing process is conducted to a curated buyer pool — not broadcast to the market.

That’s the work of Pillar 02 — Exit Planning. M&A Advisory is execution, not exit selection. If you’re not yet sure whether sale is the right path, the conversation belongs in exit planning first.